Norman
Stolzoff, PhD
Stolzoff, PhD
Strategic Research & Human Systems Leader
UX Research · Customer Experience · AI-Enabled Product Strategy
nstolzoff@gmail.com · Boston, MA
Research that changes the decision, not just informs it.
He surfaces the human pattern others miss and translates it into strategic direction leaders can act on.
A cultural anthropologist's lens on business.
Stanford undergrad, a PhD at UC Davis, and an award-winning author published by Duke University Press. The training to read customers, teams, and institutions as living systems, and find what standard research overlooks.
A cultural anthropologist's lens on business. Stanford · PhD, UC Davis · award-winning Duke University Press author.
Decisions his work changed
OlympusSurfaced patient-safety limits in a tablet-reporting bet, helping the team pivot to an intraprocedural, AI-powered ambient voice solution.Pivoted the program to an intraprocedural, AI-powered ambient voice solution.
WhoopBroke a long-held brand assumption and ran conjoint pricing research, driving a new feature, an expanded market, and a subscription overhaul.New feature, an expanded market, and a subscription overhaul.
ExpediaChallenged a digital-only sales model and mapped the cruise buyer's journey, contributing to the decision to open brick-and-mortar travel agencies.Challenged digital-only; helped open brick-and-mortar agencies.
PepsiCoOverturned Pure Leaf's premium-positioning assumptions and reshaped its packaging and messaging, helping make it one of PepsiCo's fastest-growing beverage brands.Reframed Pure Leaf into one of its fastest-growing brands.
What people consistently say
→Builds teams from the ground up
→Rigor paired with real empathy
→Trusted by executives
→Research at the core of decisions
"A rare mix of rigor, empathy, and execution, who elevates everyone around him."
Michael Hagel, who hired Norman at two companies (WHOOP and Olympus)
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